LupRocks Gossip

Halloween Costume Count-Down

As so many of the talented designers on LupRocks.com can attest to, inspiration often comes when one least expects it.  In the case of coming up with a good Halloween costume, at least around the LupRocks.com office, inspiration comes when we need it most (as in, the final hour).

We here at LupRocks.com HQ spend most of our time admiring designs, but very little time actually coming up with our own tactile creations.  So we set out this morning, with a budget of, well, nothing (though it is always fun to have an excuse to buy a wig!) to brainstorm some costume ideas that we could cull right from our own closets (Jackie O, Cher and Joan Crawford turned out great after all!).  After discarding the witch and Little Red Riding Hood outfits we had access to as being too slutty, we started off by getting some inspiration from this post in the Refinery 29 blog.  A few calls to locate a Big 10 school sweatshirt, some crafty work with a wardrobe tag and voila!  A Price is Right contestant is born.  Some "mom" style jeans, a pair of white sneakers and a really (and I mean really) enthusiastic attitude, and we're all set!

Since one of our fearless leaders is going to channel her urge to play dress-up through her baby boy, who she is dressing as a lobster, we only had one more costume to go.  While the thought of donning all of my Western style attire at once and going as a cowgirl had enormous appeal, I've decided to draw on the white-trash heritage of my home town and go as Pregnant White Trash.  I was sort of fearful of getting beat up for crimes of abuse against my unborn baby (the effect of which will be achieved by one of my nephew's partially deflated balls), but I decided to throw caution to the wind and go for it.  A side pony, high bangs, Lee Press On Nails, a beer cozy and some stretch pants and I'll be the belle of the ball! 

We'll get back to you with incriminating photos and a head count on Sarah Palin costumes on the New York City streets next week, but for now we'll leave you with Halloween wishes and the below picture of the award winning pumpkin created by my big brother and his lovely, Aussie wife.  While admittedly lacking in actual technical acumen, need we point out that it's accessorized?  As Wonder Woman would tell you herself, accessories make all the difference.  

Designers featured on Gossip Girl

OMG! Gossip girl is back, and I could not be more excited. Hence, my ridiculous expression of the shows famous acronym. Whether you are a fan of the show or just a fan of seeing your jewelry on the show, everyone can admit the show is serving a great purpose: mindless entertainment, addicting plot stories, amazing product placement opportunities.

From the first two episodes, I am proud to say that at least three LupRocks.com designer’s jewelry was spotted on the lovely ladies of GG. Alex Woo had a “BW” diamond necklace worn on Blair in last nights party, Laura James had a cameo necklace featured on Vanessa, and Marya Dabrowski had two necklaces featured on the new character Catherine the Duchess.

 

Was your jewelry also spotted on our favorite leading ladies?! Let me know…

 

Reaching that next level…

The reason product placement is important for a designer is because it gives your brand exposure. When you combine that exposure (press) with an established aesthetic, product, style, name, symbol, etc., you begin the process of branding. Branding is what you want to achieve. When you have branded your collection, your company, you have given it an identity. 

Take Gemma Redux for example. This LupRocks.com designer had several designs placed on Blake Lively in the first season of Gossip Girl. Both the character, Serena Vanderwoodsen, and the actress, Blake Lively, instantly fell in love with Gemma Redux. The costume designer (as well as Lively) mentioned Gemma Redux as a favorite designer in an interview with Vanity Fair, and Lively has been photographed around town in her personal life wearing Gemma Redux jewelry. Type "Gemma Redux and Gossip Girl" into Google. It is pretty inspiring!

If people are talking about your brand, and recommending it to others, then you are well on your way to being branded. If a blogger can recognize a piece from your collection on an actress, then you should take a moment to stop and smile from ear to ear.

That’s what we did when we heard about Gemma Redux. Congratulations! 

Photo from Just Jarred.com.

Celebrate Our Anniversary With Us!

We here at LupRocks.com are celebrating our one year anniversary!  We want to celebrate with you, our dear members (and avid readers of this blog), have contributed greatly to our success.  Okay, so on the count of three everyone pop a champagne bottle.  Ready?! 1...2...3...oh well, the thought was nice.  I guess, synchronizing excitement can only be done in a sports stadium, and to be honest, doing the wave is kind of lame.

So celebrate with us instead by taking our survey.  In our effort to continually improve the website (and in celebration of our first year anniversary!) we’ve developed a survey so that we may get some feedback from the designers who we are here to serve! Please take a few moments to fill out this survey; your input is instrumental in keeping LupRocks rocking!  As an added incentive, everyone who fills out the survey will be eligible to win a free, one year Siren level featured listing (value of $1,095).

Click here to take our Survey!

We thank you all for being a member of LupRocks.com, and we thank you in advance for participating. It is because of the talent and creativity of the designers that we work with that LupRocks.com has been so successful!

 

  

One more post about Gossip Girl

This is my last post this week about Gossip Girl - I promise!  Today's WWD validated the success of the show and the major impact it has had on fashion, and  - more importantly for you - the impact it has had on sales of that fashion. "The Millennials also aspire to look as if they stepped off the set of 'Gossip Girl,' the hit series about New York's Upper East Side adolescents with adult-size sins and pocket book."   -  Khanh T.L. Tran, WWD.  Khana continues on to report that brands seen on the show had immediate increases in sales.  You could be next!  The costume department is pulling jewelry and accessories from LupRocks.com, and they have posted a desperately seeking!

 

 

Gossip Girl is back!

The costume department of the hit series Gossip Girl posted a call for product in the Desperately Seeking section today. The show immediately became popular with the young teen crowd it was intended for, but also did surprisingly well with a much older crowd. So in light of today’s classified, and because I myself am a huge fan - it is total brain candy - I bring you this little clip so you can understand why it is so intriguing and addictive. Just be careful... the show packs in so much scandal, great fashion, and of course gossip into one episode that you may get hooked just from this preview.

Strut Your Stuff

Fashion could not be possible with out models.  Well, perhaps that’s an overstatement, but you know how we like to be dramatic. The truth is, in today’s day and age, models do actually play a very important role in fashion, and a good model can make or break one of those big white-tent shows we spent so much time gossiping about in February.  So in the year 2008, what is the ultimate sign you are important?  Duh, if you are the subject of a reality TV show, you are officially buzz worthy.  Case in point: America’s Next Top Model.  (Come to think of it, there was also that show on Bravo, "Make me a Supermodel," I guess models really are in center focus.)
It follows, that if you have a reality TV show, you have addicts that will tune in.  This is dedication!

Tyra Banks is synonymous with model.  So we love seeing the expert herself modeling some of our favorite jewelry designers.  Amali Jewelry and Judith Bright have benefited first hand form the runway queen’s modeling experience.   These two LupRocks.com designers have had reoccurring appearances on the hit show. Congrats! Way to strut your stuff!

Bragging Rights

Let’s face it, you work your tush off coming up with a concept, you pour your sweat and tears into it, and after days, months, years of waiting you finally get a result.  The problem is that by the time the world is ready to wish you congrats, you are too humbled to brag about it.  Working with editors, costume designers, and jewelry and accessory designers, we understand that it may be hard for you to gloat the fruits of your own labor, but we love gossip, (no seriously, we’re addicts) so we will do it for you. 

Therefore, we are excited to dedicate today to paying homage to our beloved LupRocks members who have recently told us about their successful placements.   We encourage everyone to let us know about successful placements and coverage. Congrats everyone!!

First up, punk rockette Avril Lavigne was spotted wearing this Tweety Fine Jewelry pendent on the beach scene in Miami.  Tweety Fine Jewelry offers fun and fresh jewelry from everyone’s favorite yellow feathered fashion icon. 

Next, YRB magazine pulled two pieces from designer Judith Bright, a big chunky bracelet and a big chunky ring.  Judith Bright’s jewelry offers a clean aesthetic that fits perfectly with the fun fashion trends of today.

Finally, the costume designer from the upcoming film Cold Souls sent us a warm and heartfelt thank you note, expressing her excitement from the jewelry she pulled for the film.  The costumes for cold souls were inspired by several different motifs and time periods, and gathering all the right jewelry was no easy task.  Whose lucky jewelry made it in?  Only time will tell…

We are looking forward to sharing in the happiness that comes with your successful exposure.  Let us know, and we may just brag about it on your behalf.