LupRocks Gossip

LifeAt.com Fills in the Missing Link in Apt. Living and Social Networking

My big complex building on the upper west recently striped the lobby to replace the outdated design with a new modern motif. After working on it for six weeks, the crew stopped, leaving a half new gorgeous lobby / half construction site mess. Do my fellow building mates like the new look? When are they going to finish? And so the questions begin. Gee, all this thinking makes me hungry…Where should I order food from?

This jumble of questions is a typical routine for anyone living in a building complex, and is the genius fueling LifeAt.com, a social network closed to residents of building complexes. While MySpace connected music lovers alike, Match.com linked long lost sole mates together, and Facebook opened the door to whole new life of wall posting and picture sharing, LifeAt serves a more practical purpose, securely connecting building tenants to each other and to their building managers.

As a New Yorker, via transplant from a very small town in Illinois, I wish I had a direct secure connection to the people in my building. With LifeAt residents are able to communicate with each other (whether it be ranting about the unfinished work in the lobby or seeking out in house babysitting services), post classifieds (social networks like LifeAt are the advertising/communicating mediums of the future), rate and review local retailers, restaurants, and delivery services (a reference that could have saved me from dozens of nasty congealed delivery “food” experiences). Furthermore, building developers and managers can post news and updates for residents and attract potential buyers and residents, which is a great way to eliminate the sleazy broker bull ****.

LifeAt is hopping on the social network bandwagon, bringing a new twist, and doing so with flare and success. Take my word for it, or check out LifAt’s write-up in the ultimate source for business news – The New York Times.

Club Ian

New York's Upper West Side is now host to a new Club Monaco store, and entering their newest location last night, I was amazed at the reception that awaited me. To my left was a cute waiter offering me white wine or prosecco, to my right was another cute waiter offering me cheese and fruit, in front of me a nicely revamped store layout. I went with the prosecco and made a b-line for one of the last available seats at this second installment of Club Monaco’s Urban Studies Series, entitled "Social Media and its Impact on Consumer Behavior," presented by Ian Schafer – CEO and founder of Deep Focus.

 

I can’t help but raise my proverbial glass to Club Monaco for creating this classy event which provides current and useful info to the knowledge-hungry. I listened with rapt attention to Ian Schafer’s engaging presentation which was not only relevant and informative, but also quite witty. I giggled several times (no it was not the glass of bubbly), and walked away with lots of food for thought on the increasing connectivity of consumers and how one day our worlds—and our buying patterns—may all just meld together.