Admittedly, not everyone has the marketing budget of David Yurman or Tiffany & Co., and most people don't have complicated websites or know the ins and outs of social media networking or the nuances of S.E.O. Hey, it's even conceivable, I suppose, that some people don't have emails or cell phones (how lovely would THAT be some days?!). There is one thing however, we're confident that every business has. A telephone. And with that, a telephone number.
We put out a call for product for a new movie starring Jennifer Lopez. It's a great opportunity for designers to get their product on this gorgeous, A-List star so the response has been overwhelming to say the least. Can you believe that some people would waste this chance, and frankly, waste so much of their time and energy, by submitting catalogues without ANY contact information? No email, no website....not even a phone number! Nothing.
Designers, please, don't ever make that mistake!
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