The reason product placement is important for a designer is because
it gives your brand exposure. When you
combine that exposure (press) with an established aesthetic, product, style, name,
symbol, etc., you begin the process of branding. Branding is what you want to achieve. When you have branded your collection, your company,
you have given it an identity.
Take Gemma Redux for example. This LupRocks.com designer had several
designs placed on Blake Lively in the first season of Gossip Girl. Both the character, Serena Vanderwoodsen, and
the actress, Blake Lively, instantly fell in love with Gemma Redux. The costume
designer (as well as Lively) mentioned Gemma Redux as a favorite designer
in an interview with Vanity Fair, and Lively has been photographed around town in her personal life wearing Gemma Redux jewelry. Type "Gemma Redux and
Gossip Girl" into Google. It is pretty
inspiring!
If people are talking about your brand, and recommending it
to others, then you are well on your way to being branded. If a blogger can recognize a piece from your
collection on an actress, then you should take a moment to stop and smile from
ear to ear.
That’s what we did when we heard about Gemma Redux. Congratulations!
Photo from Just Jarred.com.
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