Crosby had three great suggestions for leveraging press:
1. When you find the photo of the necklace in question, get
permission to use it. Or request a photo or film still directly from the
stylist or production company. With that in hand, you are golden! Send out
information about the piece with the photo to fashion and celebrity bloggers.
2. Send out a notice to your email newsletter about the
piece, highlight the celebrity connection on your site, and if you have a
blog/myspace/or facebook page (or all of the above!) share the posts from
bloggers writing about the movie.
3. Email the blogger directly and say that you are
owner/buyer/whatever of the brand of necklace/watch/whatever and that you are
so excited to see that the item made it into the movie. Ask if they would mind
updating their post with the purchase information of your item.
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